: an instance of clicking on a link on a web page
click-through rate
also
: the volume of click-throughs on a link
clicked through; clicking through; clicks through
: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.—
Joseph Menn
Joseph MennExamples of click-through in a Sentence
Recent Examples on the Web
Ivan Ostojić, Forbes.com, 16 Sep. 2025
Although there is evidence that click-through rates from Google searches are being affected, with the growth in this metric slowing from high single digit percentages to low single digit percentages, according to Wall Street analysts, the company insists the overall search volumes are up.
—Dave Smith, Fortune, 2 Sep. 2025
Bailey Berg, AFAR Media, 23 Sep. 2025
Penske says roughly 20% of Google searches leading to its sites now display AI Overviews — and, here’s the rub, that those summaries lift material from publishers’ work, answer the user’s query directly on the results page, and keep readers from clicking through.
—Andy Meek, Forbes.com, 15 Sep. 2025
See All Example Sentences for click-through
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Noun
In my experience, the technology is already proving its ability to increase click-through rates and reduce cost-per-conversion.
—Ivan Ostojić, Forbes.com, 16 Sep. 2025
Although there is evidence that click-through rates from Google searches are being affected, with the growth in this metric slowing from high single digit percentages to low single digit percentages, according to Wall Street analysts, the company insists the overall search volumes are up.
—Dave Smith, Fortune, 2 Sep. 2025
Verb
For years, booking travel through American Express meant logging into a desktop browser and clicking through the Amex Travel portal.
—Bailey Berg, AFAR Media, 23 Sep. 2025
Penske says roughly 20% of Google searches leading to its sites now display AI Overviews — and, here’s the rub, that those summaries lift material from publishers’ work, answer the user’s query directly on the results page, and keep readers from clicking through.
—Andy Meek, Forbes.com, 15 Sep. 2025
See All Example Sentences for click-through
Cite this Entry
“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 29 Sep. 2025.
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